Sustainability, e-commerce and environment In the past year it has become clear the importance of sustainability in the e-commerce world. Consumers are increasingly aware of how much personal behaviors and business decisions can impact the environment, and demand for an eco-friendly market. To satisfy the clients’ needs, and to answer the ONU call, companies are striving to create a green economy. While researches about sustainability have gone up by 70%, 43% express the people’s fear that e-commerce growth could harm the environment: the industries’ involvement was inevitable. More than 63% of consumers prefer to buy from businesses which share data about their environmental impact. Moreover, 76% of people expect the…
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Digital marketing and advertising activities: can digital replace traditional marketing?
Digital marketing and advertising activities Can digital marketing replace traditional marketing? In 2020 companies have allocated more than 40% to digital communication, while almost 60% is still allocated to traditional marketing. This situation has inevitably led to economic losses and especially for magazines, outdoor and transit. On the other side the digital sector is the one to lose less, so that it is expected that in 2021 the digital will replace the traditional.Nowadays the fastest growing marketing activities include SEM, SEO, Social Media and Email Marketing.Finally the Online Search market has thus reached a turnover of about 1 million € and it is expected to increase of 21.6% by 2021. Mobile has also surpassed desktop,…
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Digital world: how companies changed during the Pandemic
How has the digital market evolved in Italy, following the pandemic? The company’s digitalization, in 2020, has allowed the growth of many Italian companies, which have adopted different e-commerce solutions to face the digital world. How companies entered in digital world during the Global Pandemic: Many companies, during the Pandemic, have faced the digital world through the use of social networks such as Instagram or Facebook. In addition, they used platforms already on the market or platforms born for the occasion. Business solutions in the digital world: Among the different solutions adopted by companies to face the digital world, stands out the “E-shop” initiative of the FCA Group, which has launched…
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Selling via Marketplace: the best choice during Covid-19
Why selling via Marketplace? Selling via Marketplace could be a good strategy in order to reach a wider community, especially during this though period due to Covid-19. Therefore, Italian consumers, as well as the consumers of the rest of the world, have chosen to buy things from their houses. This phenomenon has lead to the birth of a great number of new Marketplace on the internet. As a result, some of them have been created from scratch, which means that there is no physical shop where people can buy those products, while others are the online counterpart of a physical existing shop. Which are the most influent Marketplace? According to Casaleggio…
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Data analysis of the report on online purchases in 2020
World and European e-commerce trend, growth and development factors of nations World data analysis With 4.6 billion users, as a result, the Internet today is part of the lives of 59% of the entire world population. For this, suffice it to say that the entire Asia Pacific area holds first place in the analysis of world data, with 2.4 billion users. How is it possible? Surfing the web by smartphone, which in fact represents about 55.73% of all world traffic, compared to 41.46% of desktops and only 2.81% of tablets, makes everything easier and faster. So, the report shows that 81.5% of users relied on the network to search…
