Digital marketing and advertising activities Can digital marketing replace traditional marketing? In 2020 companies have allocated more than 40% to digital communication, while almost 60% is still allocated to traditional marketing. This situation has inevitably led to economic losses and especially for magazines, outdoor and transit. On the other side the digital sector is the one to lose less, so that it is expected that in 2021 the digital will replace the traditional.Nowadays the fastest growing marketing activities include SEM, SEO, Social Media and Email Marketing.Finally the Online Search market has thus reached a turnover of about 1 million € and it is expected to increase of 21.6% by 2021. Mobile has also surpassed desktop,…
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Digital world: how companies changed during the Pandemic
How has the digital market evolved in Italy, following the pandemic? The company’s digitalization, in 2020, has allowed the growth of many Italian companies, which have adopted different e-commerce solutions to face the digital world. How companies entered in digital world during the Global Pandemic: Many companies, during the Pandemic, have faced the digital world through the use of social networks such as Instagram or Facebook. In addition, they used platforms already on the market or platforms born for the occasion. Business solutions in the digital world: Among the different solutions adopted by companies to face the digital world, stands out the “E-shop” initiative of the FCA Group, which has launched…
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The digitalization process in Italy: an overview within 2020 numbers
The digitalization process in Italy An overview within 2020 numbers shows that the digitalization process in Italy for the companies continued with different facets. Many brands have started the digitalization process with messaging or social channels. Others have chosen to use platforms already established on the market. But there are also those who have invested directly in their e-commerce. The automobile sector is testing the virtual dealer, such as the E-shop of the FCA Group. There is also Mirta, an Italian fashion startup, which in 2020 increased the number of products on its e-commerce by 60%, sharing the Made In Italy. Moreover MondoDelVino, producer and distributor of Italian wines in…
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Electronic commerce against the pandemic
How did some Italian companies respond to the economic crisis caused by the pandemic? In early 2020 the COVID-19 epidemic has forced the Italian companies to face an unprecedented situation and they struggled (still struggling) to find a way to best adapt to its consequences. According to the annual research by the Casaleggio Associati , a well-known IT company, the previous year marked an impressive growth of the electronic commerce nationwide. However, there hasn’t been a corrisponding increase in sales. Later, we will find out why. Mainly, this data comes from two factors: a change in the way people purchase and the increasing number of Internet users. Not to mention…
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E-commerce: new solution and benefit for brands
E-commerce: new solution and benefit for brands Due to the health emergency, many brands have had to resort to various digital platforms in order to maintain contact with customers. However, there are also those who have invested directly in their e-commerce as a new solution, or have consolidated it. In any case, it has been seen to favour sectors that until a year ago were the last of Italian e-business. Today, the majority of users have made at least one online purchase. The rapid growth of e-commerce in recent years has also significantly increased the presence of online platforms, marketplaces and shops, involving even the most unlikely sectors. For example,…
