Social commerce Today users habits are considerably changing and with them also the use of the social media. They are used as search engine, where users can find all the useful information about products and brands. Therefore, social commerce involves customers and companies more and more everyday. The online market is expanding not only with retail products, such as clothing and accessories, but also with electronics and household products. There are even brands that come from social commerce, like Velasca Milano, a company that sells handmade men’s shoes, which begins its business on Instragram and nowadays is known all over the world. Social media During the 2020 with the arrival…
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Sustainability and e-commerce world for environmental future
E-commerce, sustainability and environment In recent years, more and more consumers have entered the green world. These are mainly young people whose ecological awareness is based on an interconnection between human beings and the environment. Sustainability and the e-commerce world are not just topics for debates on the environmental future. Companies, and at the same time e-commerce, are responding positively to the new market demand, implementing policies to sell more sustainable products and use recyclable materials. But are Companies really ready? From the latest Casaleggio Associati’s report 2021, it appears that researches related to the term “sustainability” has increased by 70%. Almost half of Italians who shop online say they…
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Export strategies for e-commerce
The pandemic situation has even changed companies’ export strategies. We analyze new export strategies for e-commerce: marketplace and social commerce. Italian e-commerce companies abroad According to the 2021 Casaleggio Associati Report, the Italian e-commerce companies that sell only in our territory are 51% while those also present on foreign markets are 49%. 18% of the Italian companies examined are present in Spain, 19% in France, 13% United Kingdom, 17% Germany, 10% Switzerland. The USA followed with 9%, China 2% and Japan with 4%. For the year 2021, a 9.3% growth is expected in the export sector in which e-commerce will play a role of great importance. Export strategies for e-commerce…
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Electronic commerce against the pandemic
How did some Italian companies respond to the economic crisis caused by the pandemic? In early 2020 the COVID-19 epidemic has forced the Italian companies to face an unprecedented situation and they struggled (still struggling) to find a way to best adapt to its consequences. According to the annual research by the Casaleggio Associati , a well-known IT company, the previous year marked an impressive growth of the electronic commerce nationwide. However, there hasn’t been a corrisponding increase in sales. Later, we will find out why. Mainly, this data comes from two factors: a change in the way people purchase and the increasing number of Internet users. Not to mention…
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E-commerce: new solution and benefit for brands
E-commerce: new solution and benefit for brands Due to the health emergency, many brands have had to resort to various digital platforms in order to maintain contact with customers. However, there are also those who have invested directly in their e-commerce as a new solution, or have consolidated it. In any case, it has been seen to favour sectors that until a year ago were the last of Italian e-business. Today, the majority of users have made at least one online purchase. The rapid growth of e-commerce in recent years has also significantly increased the presence of online platforms, marketplaces and shops, involving even the most unlikely sectors. For example,…
