How important are social media? A very strong growth in the use of Social media was obtained between July and September 2020. This was determined by the great change in social habits that 2020 brought about. In fact, around 180 million people started using social media for the first time during the first Lockdown. The increase in the public has thus determined 3.23 billion people in the world connected, in the year 2020 alone. In 2021 this number increased by + 13.2%. How’s the use of Social media in the world? The social leader par excellence is confirmed to be Facebook, which boasts more than 2.7 billion active users, with…
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The digitalization process in Italy: an overview within 2020 numbers
The digitalization process in Italy An overview within 2020 numbers shows that the digitalization process in Italy for the companies continued with different facets. Many brands have started the digitalization process with messaging or social channels. Others have chosen to use platforms already established on the market. But there are also those who have invested directly in their e-commerce. The automobile sector is testing the virtual dealer, such as the E-shop of the FCA Group. There is also Mirta, an Italian fashion startup, which in 2020 increased the number of products on its e-commerce by 60%, sharing the Made In Italy. Moreover MondoDelVino, producer and distributor of Italian wines in…
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The First Marketplace in Italy: Unstoppable Amazon
Amazon first Marketplace in Italy Once again, Amazon is confirmed as the first marketplace in Italy. For instance, Italian users prefer it for their purchases as much as Italian companies choose it for selling their products. This last year, Italian handcraft businesses like Talento Fiorentino or Omada Design chose the marketplace to create a direct relationship with their customers and also to provide them with a better delivery service. In 2020, during Christmas Holidays, over 20 million products have been sold by Italians PMIs through Amazon, about 100 products per minute. Further, during both Black Friday and Cyber Monday, over 106 products (including home decor and forniture, mobile phone, children toys and beauty products)…
