• Digital marketing
    Digital Experience,  Social media,  Web Marketing

    Digital marketing and advertising activities: can digital replace traditional marketing?

    Digital marketing and advertising activities Can digital marketing replace traditional marketing? In 2020 companies have allocated more than 40% to digital communication, while almost 60% is still allocated to traditional marketing.  This situation has inevitably led to economic losses and especially for magazines, outdoor and transit. On the other side the digital sector is the one to lose less, so that it is expected that in 2021 the digital  will replace the traditional.Nowadays the fastest growing marketing activities include SEM, SEO, Social Media and Email Marketing.Finally the Online Search market has thus reached a turnover of about 1 million € and it is expected to increase of 21.6% by 2021. Mobile has also surpassed desktop,…