What is online analysis?
Web analytics is a process that involves data collection, analysis, making recommendations and taking action. Since its inception, web analytics has started to play a significant role in running an online business. Thanks to this, the online seller can find out what behavior leads to the purchase. Today, these programs are used by large companies as well as individual website owners. This type of analytics has very big potential. It is worth taking a look at the basics of this activity.
What are the tools for web analysis?
One of the most popular tools for online analysis is Google Analytics – open system created by Google. To explain how the program works, you can use the example shown in the company’s instructional videos. If you have an online store with t-shirts, thanks to the analysis you can collect information about the ads and check which one is the most effective.
Another useful thing may be collecting information about the region from which consumers come. It can be useful in finding the target group as well as when we want to think about how to get customers better in various places around the world. As a result, sellers can also tailor ads to specific audiences. Google Analytics can be used not only in online sales, but also in mobile applications and video games, which gives even wider possibilities.
How does it works?
The scheme of Google Analytics is simple to understand. In brief, it is collecting data and creating reports. This is generally available to people who have a Google account. The user must copy the appropriate java code to his website. This code collects information on the guest’s interaction with the site. Thanks to this, the website owner can also learn from which other website the user has reached. All data goes to Google Analytics where the reports are created. They are also ordered and selected. The website owner can also decide what data he needs and specify which target group he wants to investigate.
Detailed collection of data about clients and guests may seem controversial and violate privacy. However, today it is one of the foundations of marketing without which no serious company on the Internet works. It is also one of the fastest growing branches of the Internet.