What is online analysis? Web analytics is a process that involves data collection, analysis, making recommendations and taking action. Since its inception, web analytics has started to play a significant role in running an online business. Thanks to this, the online seller can find out what behavior leads to the purchase. Today, these programs are used by large companies as well as individual website owners. This type of analytics has very big potential. It is worth taking a look at the basics of this activity. What are the tools for web analysis? One of the most popular tools for online analysis is Google Analytics – open system created by Google.…