• data-analysis-of-the-report
    E-Commerce,  Marketing online,  Web Marketing

    Data analysis of the report on online purchases in 2020

    World and European e-commerce trend, growth and development factors of nations   World data analysis With 4.6 billion users, as a result, the Internet today is part of the lives of 59% of the entire world population. For this, suffice it to say that the entire Asia Pacific area holds first place in the analysis of world data, with 2.4 billion users. How is it possible? Surfing the web by smartphone, which in fact represents about 55.73% of all world traffic, compared to 41.46% of desktops and only 2.81% of tablets, makes everything easier and faster. So, the report shows that 81.5% of users relied on the network to search…

  • Social media: How important are they?
    E-Commerce,  Senza categoria,  Social media,  Web Marketing

    Use of Social media in 2020: Casaleggio report 2021

    How important are social media? A very strong growth in the use of Social media was obtained between July and September 2020. This was determined by the great change in social habits that 2020 brought about. In fact, around 180 million people started using social media for the first time during the first Lockdown. The increase in the public has thus determined 3.23 billion people in the world connected, in the year 2020 alone. In 2021 this number increased by + 13.2%. How’s the use of Social media in the world? The social leader par excellence is confirmed to be Facebook, which boasts more than 2.7 billion active users, with…

  • Electronic Commerce in Italy
    Digital Experience,  E-Commerce,  Web Marketing

    Electronic commerce against the pandemic

    How did some Italian companies respond to the economic crisis caused by the pandemic? In early 2020 the COVID-19 epidemic has forced the Italian companies to face an unprecedented situation and they struggled (still struggling) to find a way to best adapt to its consequences. According to the annual research by the Casaleggio Associati , a well-known IT company, the previous year marked an impressive growth of the electronic commerce nationwide.  However, there hasn’t been a corrisponding increase in sales. Later, we will find out why. Mainly, this data comes from two factors: a change in the way people purchase and the increasing number of Internet users. Not to mention…

  • E-commerce: new solution
    Digital Experience,  E-Commerce,  Web Marketing

    E-commerce: new solution and benefit for brands

    E-commerce: new solution and benefit for brands Due to the health emergency, many brands have had to resort to various digital platforms in order to maintain contact with customers. However, there are also those who have invested directly in their e-commerce as a new solution, or have consolidated it. In any case, it has been seen to favour sectors that until a year ago were the last of Italian e-business. Today, the majority of users have made at least one online purchase. The rapid growth of e-commerce in recent years has also significantly increased the presence of online platforms, marketplaces and shops, involving even the most unlikely sectors. For example,…

  • the importance of sustainability- e-commerce world-environment-fashion
    Digital Experience,  E-Commerce,  Web Marketing

    The importance of sustainability in the e-commerce world

    Sustainability, e-commerce and environment In the past year it has become clear the importance of sustainability in the e-commerce world. Consumers are increasingly aware of how much personal behaviors and business decisions can impact the environment, and demand for an eco-friendly market. To satisfy the clients’ needs, and to answer the ONU call, companies are striving to create a green economy. While researches about sustainability have gone up by 70%, 43% express the people’s fear that e-commerce growth could harm the environment: the industries’ involvement was inevitable. More than 63% of consumers prefer to buy from businesses which share data about their environmental impact. Moreover, 76% of people expect the…