How did some Italian companies respond to the economic crisis caused by the pandemic? In early 2020 the COVID-19 epidemic has forced the Italian companies to face an unprecedented situation and they struggled (still struggling) to find a way to best adapt to its consequences. According to the annual research by the Casaleggio Associati , a well-known IT company, the previous year marked an impressive growth of the electronic commerce nationwide. However, there hasn’t been a corrisponding increase in sales. Later, we will find out why. Mainly, this data comes from two factors: a change in the way people purchase and the increasing number of Internet users. Not to mention…
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E-commerce: new solution and benefit for brands
E-commerce: new solution and benefit for brands Due to the health emergency, many brands have had to resort to various digital platforms in order to maintain contact with customers. However, there are also those who have invested directly in their e-commerce as a new solution, or have consolidated it. In any case, it has been seen to favour sectors that until a year ago were the last of Italian e-business. Today, the majority of users have made at least one online purchase. The rapid growth of e-commerce in recent years has also significantly increased the presence of online platforms, marketplaces and shops, involving even the most unlikely sectors. For example,…
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The First Marketplace in Italy: Unstoppable Amazon
Amazon first Marketplace in Italy Once again, Amazon is confirmed as the first marketplace in Italy. For instance, Italian users prefer it for their purchases as much as Italian companies choose it for selling their products. This last year, Italian handcraft businesses like Talento Fiorentino or Omada Design chose the marketplace to create a direct relationship with their customers and also to provide them with a better delivery service. In 2020, during Christmas Holidays, over 20 million products have been sold by Italians PMIs through Amazon, about 100 products per minute. Further, during both Black Friday and Cyber Monday, over 106 products (including home decor and forniture, mobile phone, children toys and beauty products)…
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The importance of sustainability in the e-commerce world
Sustainability, e-commerce and environment In the past year it has become clear the importance of sustainability in the e-commerce world. Consumers are increasingly aware of how much personal behaviors and business decisions can impact the environment, and demand for an eco-friendly market. To satisfy the clients’ needs, and to answer the ONU call, companies are striving to create a green economy. While researches about sustainability have gone up by 70%, 43% express the people’s fear that e-commerce growth could harm the environment: the industries’ involvement was inevitable. More than 63% of consumers prefer to buy from businesses which share data about their environmental impact. Moreover, 76% of people expect the…
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Viewing a Property
Google Analytics is a brilliant way to collect and filter the data revolving around the traffic on various websites, apps and other assets associated with user’s business. All of one’s Google Analytics accounts can be grouped under an “Organization”. This is optional, and mostly applies to the large agencies or businesses. Medium and small ones tend to use only one account. When one creates an account, automatically a “Property” is created. There is no limit on the number of properties, as well as on the number of “Views” within them. This way one can organize the way of data collection to his or hers very preferences. Each property collects data…
