Digital marketing and advertising activities Can digital marketing replace traditional marketing? In 2020 companies have allocated more than 40% to digital communication, while almost 60% is still allocated to traditional marketing. This situation has inevitably led to economic losses and especially for magazines, outdoor and transit. On the other side the digital sector is the one to lose less, so that it is expected that in 2021 the digital will replace the traditional.Nowadays the fastest growing marketing activities include SEM, SEO, Social Media and Email Marketing.Finally the Online Search market has thus reached a turnover of about 1 million € and it is expected to increase of 21.6% by 2021. Mobile has also surpassed desktop,…
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Sustainability and e-commerce world for environmental future
E-commerce, sustainability and environment In recent years, more and more consumers have entered the green world. These are mainly young people whose ecological awareness is based on an interconnection between human beings and the environment. Sustainability and the e-commerce world are not just topics for debates on the environmental future. Companies, and at the same time e-commerce, are responding positively to the new market demand, implementing policies to sell more sustainable products and use recyclable materials. But are Companies really ready? From the latest Casaleggio Associati’s report 2021, it appears that researches related to the term “sustainability” has increased by 70%. Almost half of Italians who shop online say they…
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Digital world: how companies changed during the Pandemic
How has the digital market evolved in Italy, following the pandemic? The company’s digitalization, in 2020, has allowed the growth of many Italian companies, which have adopted different e-commerce solutions to face the digital world. How companies entered in digital world during the Global Pandemic: Many companies, during the Pandemic, have faced the digital world through the use of social networks such as Instagram or Facebook. In addition, they used platforms already on the market or platforms born for the occasion. Business solutions in the digital world: Among the different solutions adopted by companies to face the digital world, stands out the “E-shop” initiative of the FCA Group, which has launched…
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Export strategies for e-commerce
The pandemic situation has even changed companies’ export strategies. We analyze new export strategies for e-commerce: marketplace and social commerce. Italian e-commerce companies abroad According to the 2021 Casaleggio Associati Report, the Italian e-commerce companies that sell only in our territory are 51% while those also present on foreign markets are 49%. 18% of the Italian companies examined are present in Spain, 19% in France, 13% United Kingdom, 17% Germany, 10% Switzerland. The USA followed with 9%, China 2% and Japan with 4%. For the year 2021, a 9.3% growth is expected in the export sector in which e-commerce will play a role of great importance. Export strategies for e-commerce…
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Selling via Marketplace: the best choice during Covid-19
Why selling via Marketplace? Selling via Marketplace could be a good strategy in order to reach a wider community, especially during this though period due to Covid-19. Therefore, Italian consumers, as well as the consumers of the rest of the world, have chosen to buy things from their houses. This phenomenon has lead to the birth of a great number of new Marketplace on the internet. As a result, some of them have been created from scratch, which means that there is no physical shop where people can buy those products, while others are the online counterpart of a physical existing shop. Which are the most influent Marketplace? According to Casaleggio…
