E-commerce: new solution and benefit for brands
Due to the health emergency, many brands have had to resort to various digital platforms in order to maintain contact with customers. However, there are also those who have invested directly in their e-commerce as a new solution, or have consolidated it. In any case, it has been seen to favour sectors that until a year ago were the last of Italian e-business.
Today, the majority of users have made at least one online purchase. The rapid growth of e-commerce in recent years has also significantly increased the presence of online platforms, marketplaces and shops, involving even the most unlikely sectors.
For example, in the automotive sector, some are testing the virtual dealership, which involves signing contracts remotely, and this simplifying the purchasing process.
In general, e-commerce is increasing the number of solutions that aim to combine the physical and digital worlds, and to benefit from the advantages of both worlds.
This is the case with Dior, which has launched a virtual version of its Paris shop. Dior’s VR shop, offers shoppers on its French website a 3D and 360-degree e-commerce experience.
Main platforms
Globally, in 2020, WooCommerce is the leader among e-commerce solutions, because it has a market share of 28%. Next up is Shopify, which gained 2% market share last year and is the fastest growing solution compared to its competitors.
“Shopify, which measures the speed at which stores open in the various countries where it is present, has seen an acceleration in opening times in Italy of +400%, compared to +190% in Germany and +120% in the UK. Shopify is the solution used in recent years mainly by companies in the fashion industry such as Chiara Ferragni, Velasca or Pittarosso, but also by small and medium-sized companies in the food and furniture sectors”.
Source: Casaleggio Associati, 2021
