Social commerce Today users habits are considerably changing and with them also the use of the social media. They are used as search engine, where users can find all the useful information about products and brands. Therefore, social commerce involves customers and companies more and more everyday. The online market is expanding not only with retail products, such as clothing and accessories, but also with electronics and household products. There are even brands that come from social commerce, like Velasca Milano, a company that sells handmade men’s shoes, which begins its business on Instragram and nowadays is known all over the world. Social media During the 2020 with the arrival…
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Digital world: how companies changed during the Pandemic
How has the digital market evolved in Italy, following the pandemic? The company’s digitalization, in 2020, has allowed the growth of many Italian companies, which have adopted different e-commerce solutions to face the digital world. How companies entered in digital world during the Global Pandemic: Many companies, during the Pandemic, have faced the digital world through the use of social networks such as Instagram or Facebook. In addition, they used platforms already on the market or platforms born for the occasion. Business solutions in the digital world: Among the different solutions adopted by companies to face the digital world, stands out the “E-shop” initiative of the FCA Group, which has launched…
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Selling via Marketplace: the best choice during Covid-19
Why selling via Marketplace? Selling via Marketplace could be a good strategy in order to reach a wider community, especially during this though period due to Covid-19. Therefore, Italian consumers, as well as the consumers of the rest of the world, have chosen to buy things from their houses. This phenomenon has lead to the birth of a great number of new Marketplace on the internet. As a result, some of them have been created from scratch, which means that there is no physical shop where people can buy those products, while others are the online counterpart of a physical existing shop. Which are the most influent Marketplace? According to Casaleggio…
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Data analysis of the report on online purchases in 2020
World and European e-commerce trend, growth and development factors of nations World data analysis With 4.6 billion users, as a result, the Internet today is part of the lives of 59% of the entire world population. For this, suffice it to say that the entire Asia Pacific area holds first place in the analysis of world data, with 2.4 billion users. How is it possible? Surfing the web by smartphone, which in fact represents about 55.73% of all world traffic, compared to 41.46% of desktops and only 2.81% of tablets, makes everything easier and faster. So, the report shows that 81.5% of users relied on the network to search…
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Use of Social media in 2020: Casaleggio report 2021
How important are social media? A very strong growth in the use of Social media was obtained between July and September 2020. This was determined by the great change in social habits that 2020 brought about. In fact, around 180 million people started using social media for the first time during the first Lockdown. The increase in the public has thus determined 3.23 billion people in the world connected, in the year 2020 alone. In 2021 this number increased by + 13.2%. How’s the use of Social media in the world? The social leader par excellence is confirmed to be Facebook, which boasts more than 2.7 billion active users, with…
