The pandemic situation has even changed companies’ export strategies. We analyze new export strategies for e-commerce: marketplace and social commerce. Italian e-commerce companies abroad According to the 2021 Casaleggio Associati Report, the Italian e-commerce companies that sell only in our territory are 51% while those also present on foreign markets are 49%. 18% of the Italian companies examined are present in Spain, 19% in France, 13% United Kingdom, 17% Germany, 10% Switzerland. The USA followed with 9%, China 2% and Japan with 4%. For the year 2021, a 9.3% growth is expected in the export sector in which e-commerce will play a role of great importance. Export strategies for e-commerce…
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Selling via Marketplace: the best choice during Covid-19
Why selling via Marketplace? Selling via Marketplace could be a good strategy in order to reach a wider community, especially during this though period due to Covid-19. Therefore, Italian consumers, as well as the consumers of the rest of the world, have chosen to buy things from their houses. This phenomenon has lead to the birth of a great number of new Marketplace on the internet. As a result, some of them have been created from scratch, which means that there is no physical shop where people can buy those products, while others are the online counterpart of a physical existing shop. Which are the most influent Marketplace? According to Casaleggio…
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Electronic commerce against the pandemic
How did some Italian companies respond to the economic crisis caused by the pandemic? In early 2020 the COVID-19 epidemic has forced the Italian companies to face an unprecedented situation and they struggled (still struggling) to find a way to best adapt to its consequences. According to the annual research by the Casaleggio Associati , a well-known IT company, the previous year marked an impressive growth of the electronic commerce nationwide. However, there hasn’t been a corrisponding increase in sales. Later, we will find out why. Mainly, this data comes from two factors: a change in the way people purchase and the increasing number of Internet users. Not to mention…
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E-commerce: new solution and benefit for brands
E-commerce: new solution and benefit for brands Due to the health emergency, many brands have had to resort to various digital platforms in order to maintain contact with customers. However, there are also those who have invested directly in their e-commerce as a new solution, or have consolidated it. In any case, it has been seen to favour sectors that until a year ago were the last of Italian e-business. Today, the majority of users have made at least one online purchase. The rapid growth of e-commerce in recent years has also significantly increased the presence of online platforms, marketplaces and shops, involving even the most unlikely sectors. For example,…
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The importance of sustainability in the e-commerce world
Sustainability, e-commerce and environment In the past year it has become clear the importance of sustainability in the e-commerce world. Consumers are increasingly aware of how much personal behaviors and business decisions can impact the environment, and demand for an eco-friendly market. To satisfy the clients’ needs, and to answer the ONU call, companies are striving to create a green economy. While researches about sustainability have gone up by 70%, 43% express the people’s fear that e-commerce growth could harm the environment: the industries’ involvement was inevitable. More than 63% of consumers prefer to buy from businesses which share data about their environmental impact. Moreover, 76% of people expect the…
