E-commerce: new solution and benefit for brands Due to the health emergency, many brands have had to resort to various digital platforms in order to maintain contact with customers. However, there are also those who have invested directly in their e-commerce as a new solution, or have consolidated it. In any case, it has been seen to favour sectors that until a year ago were the last of Italian e-business. Today, the majority of users have made at least one online purchase. The rapid growth of e-commerce in recent years has also significantly increased the presence of online platforms, marketplaces and shops, involving even the most unlikely sectors. For example,…